GLOBAL-OCTOBER 4, 2011: The London International Awards, which recently concluded its judging at Encore Las Vegas, has released the shortlist for the Billboard, Poster and Integrated competitions.
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BBDO Guerrero/Proximity Philippines Saridon campaign
"The 250km wave" Kyusu shinkansen
Sponsor
It was a lean year for Asia in Billboard and Integrated, with only one entry shortlisted in each. BBDO Guerrero/Proximity Philippines’ Saridon campaign (Butcher, Carpenter, Laundry) is the sole Asian finalist in the Billboard category, while Dentsu, Tokyo’s "The 250km wave" for Kyushu Shinkansen (Kyushu Bullet train) is the lone shortlist from the region.
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Creative JuiceBangkok’s M Wrap campaign
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Hakuhodo Bangkok IT Works campaign
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Euro RSCG Bangkok "Chameleon" and "Frog" Shieldtox Naturgard
Thailand has high hopes in Poster with seven finalists. Creative JuiceBangkok’s M wrap campaign and the "Chicken" print ad (single) have two in the shortlist; Hakuhodo Asia Pacific, Bangkok’s IT Works campaign and its "House" and "Laboratory" ads hauled in three; Euro RSCG Bangkok’s "Chameleon" and "Frog" ads for Shieldtox Naturgard brought in two.
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Ogilvy Malaysia has four finalists, all for Pictionary: one for the campaign and one for each of the three executions, "Jet Fighter", "T-Rex" and "Wrestler".
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JWT Shanghai "Heaven and Hell" Samsonite
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DDB Singapore "Pimple, Big Bottom, Bad Hair Day" Breast Cancer Foundation
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Leo Burnett Hong Kong "Parallel Consequences" campaign Greenpeace
Singapore, China and Hong Kong have one finalist each: JWT, Shanghai’s "Heaven and Hell" for Samsonite, and in Public Service/Social Welfare Campaign, DDB Singapore’s "Pimple, Big Bottom, Bad Hair Day" for Breast Cancer Foundation, and Leo Burnett, Hong Kong’s Greenpeace – Car Free Day campaign "Parallel Consequences- Melt, Drought, Flood".
Digital, Non-Traditional and Print shortlists will be announced within the day. View the LIA shortlists here.
Related:
First batch of London International Awards finalists revealed; three Philippine entries shortlisted
