TAGUIG – Philippines-based integrated marketing communications firm TeamAsia took home recognitions from the coveted Philippine Quill Awards for their strategic management of communication campaigns for Uber and My Dream in a Shoebox.
These awards are a testament to TeamAsia’s commitment to taking brands to the next level experience not only for their clients but more importantly for society at large. For the past 25 years, TeamAsia has been continuously expanding their services to be able to meet and even go beyond different client needs in an ever-changing market. This alone is proof that providing next level experiences in service of others is at the heart of everything they do.
TeamAsia has been working with Uber for the past year, championing the cause of getting more people into fewer cars to help solve traffic congestion in Metro Manila. Soon after a successful campaign in Luzon, the tandem celebrated the success of Uber in Visayas through a public relations campaign called UberLECHON. As the name implies, the campaign involved the delivery of lechon or roasted pig to encourage both existing and prospective users to sign up for the service. By allowing print journalists, radio broadcasters, and bloggers to experience this for themselves, TeamAsia was able to generate media buzz for UberLECHON, resulting in a significant increase in service usage even after the activation. The said campaign received a Communication Management Quill Award on Customer Relations.
My Dream in a Shoebox, on the other hand, is a gift-giving campaign spearheaded by TeamAsia in partnership with the Information Technology and Business Process Association of the Philippines (IBPAP). Acknowledging the role of education in giving the next generation a brighter future, My Dream in a Shoebox equips underprivileged children with the school supplies they need to pursue their studies. Specifically, on its eighth year, My Dream in a Shoebox was able to reach more than 60,000 students across the nation through the help of partners who were engaged through a comprehensive communications campaign. Being the best iteration of My Dream in a Shoebox thus far, it received a Communication Management Quill Award on Corporate Social Responsibility.
As a private organization, TeamAsia believes in the invaluable role of integrated marketing communications in developing discourse and inspiring public engagement to aid the government in dealing with the most relevant issues in the country.