ASIA-PACIFIC – LONDON, UK, DECEMBER 2010 – Lowe + Partners has promoted Lowe Lintas India Deputy CEO Joseph George to Chief Executive Officer. He will continue to be based in Mumbai, and he will succeed Charles Cadell effective from January 3, 2011.
Says Michael Wall, Lowe + Partners CEO, “During Charles’ tenure, Lowe Lintas has both grown and evolved into a modern and dynamic business. Joe has been an integral part of Lowe Lintas for the past 19 years. He has a rare combination of business acumen, marketing savvy and creative judgment. I look forward to partnering with him and together realizing even greater ambitions for the company and our clients.”
Says R. Balki, Chief Creative Officer and Chairman, Lowe Lintas India, “Joe’s contribution and pivotal role in having enabled the company in achieving the tremendous success it has achieved on many of its clients, most notably Unilever, uniquely qualifies him for this new role and responsibility.”
Lowe Lintas is one of India’s largest and most storied communication groups. It is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe + Partners network. Employing over 650 people across eight cities in India, Lowe Lintas is the agency that gave the country its very first Indian television commercial, and is today a household name synonymous with exceptional communication platforms. L
Its client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new successful partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.
