ASIA-PACIFIC – BANGKOK, THAILAND, OCTOBER 4, 2011: ADFEST is pleased to announce it will return to its flagship location in Pattaya, Thailand in 2012, where the 15th Asia Pacific Advertising Festival will run from Sunday, March 18 to Tuesday, March 20.
Vinit Suraphongchai, Chairman of the ADFEST Working Committee explained the decision to move back to Pattaya after a short hiatus: “In March 2011, ADFEST was temporarily relocated to a new venue in Phuket and by all accounts, the event was a resounding success. Those who attended ADFEST 2011 agreed it was great experience.”
“Our poll of delegates at the end of ADFEST 2011 told us that people enjoyed the relaxed atmosphere, easy networking and change of location, but at times the venue felt a little over-crowded. A large number of delegates said they found Pattaya more convenient due to its proximity to Bangkok. With this in mind, we have concluded that the Pattaya Exhibition and Conference Hall (PEACH) remains the only venue in Thailand large enough to accommodate a festival as large and popular as ADFEST,” says Suraphongchai.
Jimmy Lam, ADFEST President, says the decision to host ADFEST 2012 in Pattaya was based on feedback from delegates regarding the location, venue capacity, costs and logistics.
“We have used delegates’ feedback to improve next year’s event and will be making some changes to evolve our usual format so that ADFEST continues to combine world-class conference facilities with the relaxed networking opportunities and friendly atmosphere that it is famous for,” says Lam.
ADFEST has also revealed the theme of next year’s Festival will be ‘Fast Forward’. The theme reflects the exponential growth of new channels and free market forces in Asia Pacific.
According to Lam: “Creative executives of the future must embrace the relentless pace of change that is transforming our region and the world. At next year’s Festival, delegates will gain the skills and knowledge they need to hold the attention of audiences at the click of whatever media or technology they choose. Hold on to your seats, it will be a great ride!”
ADFEST 2012 takes place on March 18 to 20, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand. For updates, visit the website www.ADFEST.com, which will be re-launched in mid-October.
