GLOBAL – Less than six months after Havas Worldwide Global CEO David Jones announced the UK launch of the advertainment network The:Hours, private label vodka Marquis Vodka named The:Hours UK its integrated marketing agency of record. This win is the biggest to-date for the new London office, led by Managing Director Anouchka Bala.
At the recently concluded Cannes Lions Festival, The:Hours CEO Alexandre Sap announced this news as well as discussed The Hours unique business model, which incorporates fashion, music, cinema, lifestyle entertainment and advertising on a global and digital scale.
The:Hours will handle global marketing efforts for Marquis, from concept through to activation. Work is expected to break this Autumn across key markets in North America and Europe, with a focus on the three trendsetting capitals: New York, London and Paris. The campaign will span both traditional and new media channels including events, print, film, digital and social media, paving a new and exciting path for the brand. One of the key tasks will be to align Marquis Vodka with very targeted high-end markets in a tasteful manner – something The:Hours has successfully championed since it’s inception in 2008. Marquis Vodka is distilled by Polmos Bialystok in Poland.
