GLOBAL, JUNE 21, 2013 – On June 18, EVA Air announced that it had joined the Star Alliance, officially launching its new brand campaign “I See You”.
The new campaign, crafted by EVA Air and the brand team from Bates CHI&David, features Taiwan-raised international star Takeshi Kaneshiro. The campaign delivers the idea “Change the way you see the world”, and urges people to see and feel the world from differing perspectives through the eyes of Kaneshiro, the traveler.
Kevin Kao, Planning Director of Bates CHI&David elaborated on EVA Air’s selection of its big idea, ‘EVA Air believes life would be better if we can see the inner beauty in different cultures around the world,” by explaining that this was the intersection between the cultural tension, “We usually travel with our eyes, not with our hearts” and the brand’s best self as “With EVA Air’s dense network, the world revolves around your vision.”
David Mayo, CEO of Bates CHI&Partners, added that Bates CHI&Partners stood for big ideas for ambitious brands, and that EVA Air’s new campaign was the walking, talking embodiment of what was meant by this.
Credits List
Executive Creative Director – Kenny Chien
Creative Director – Zen Chuang
Copy – Marc Liu
Art- Edward Lin, Poyi Sung
Account Director- Maggie Chao, Amy Lu, Val Chang
Account Servicing- Kyra Fang, Hippo Chien, Harry Su
