Scrollhouse, ACE Group’s social content studio, has been named Toyota Motor Philippines’ official YouTube Agency following a competitive pitch for the brand’s YouTube Channel Growth and Refresh assignment.
The win comes on the heels of ACE Group’s recent introduction of Scrollhouse as one of its specialist capability hubs, created to respond to the evolving needs of brands in an increasingly complex and fragmented marketing landscape.
Built for the attention economy, Scrollhouse creates audience-first content shaped by how people actually watch, discover, and engage across social platforms. This approach is grounded in the studio’s belief that effective content begins with understanding the behavior, culture, and mechanics of the platforms where audiences spend their time.
For Toyota Motor Philippines, the winning approach was developed together with Lemonade, ACE Group’s Digital Growth & Transformation Agency, bringing together digital growth strategy and platform intelligence with Scrollhouse’s social content expertise.
“The attention economy has changed what brands are competing for. It’s no longer enough to simply put content out there — we have to understand where attention is moving and how people actually behave within each platform,” said Paolo Ferrer, Head of Content.
He added, “For Toyota, that meant developing an approach specifically around how YouTube works and how audiences use it, rather than simply treating it as another place to publish.”
The assignment will see Scrollhouse lead the development of Toyota Motor Philippines’ YouTube content, with a platform-specific approach designed to support sustained growth and scalable content creation.
“What made this assignment particularly exciting was that it was fundamentally a growth challenge,” said Gen Lizares, Head of Digital Growth.
“Lemonade and Scrollhouse were able to bring together a distinct digital growth strategy and content perspective built specifically for YouTube. That combination allowed us to think beyond individual executions and towards how the channel itself can continue to grow over time.”
The Toyota win marks an early milestone for Scrollhouse as it builds out its proposition within the ACE Group. The studio was created around an audience-first approach to social content, spanning ideation and production across evergreen content, web and micro-series, TikTok, Meta, YouTube, and other evolving social environments.
As platforms and audience behaviors continue to evolve, Scrollhouse aims to help brands compete for attention by creating content that people actively choose to watch — while building the capability to deliver that content consistently and at scale.
