Singapore – In the process of growing and developing McCann Worldgroup Singapore’s core team, the agency announces two promotions within the creative team and a key appointment for the planning team.
Ang Sheng Jin, currently senior art director and Joseph Cheong, currently senior copywriter, have been promoted to Head of Art and Head of Copy respectively. The Gold Cannes Lion-winning duo has been with the agency for close to two years.
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“Sheng Jin and Joseph represent the finest talent in Art Direction and Copywriting in this town and I have no doubt that they will perform exceedingly well in their higher roles. Their promotions signal that McCann Erickson isn’t just a good place for top talent to work, but a great place for them to develop a career path,” says Farrokh Madon, Executive Creative Director, McCann Erickson Singapore.
Said Tony Savarimuthu, CEO for McCann Worldgroup Malaysia and Singapore, “We are committed to the growth of talents like Joseph and Sheng Jin who share our values and creative ambitions; and make significant contributions to our clients.”
Natasha Sidhu joins McCann Worldgroup Singapore as Head of Brand and Engagement Planning from McCann Worldgroup Indonesia where she was Strategic Planning Director. Armed with a Bachelor of Laws honors degree from the University of London, Sidhu opted out of the courtrooms for a career in advertising where she has accumulated close to a decade worth of experience working in both brand management and strategic planning across Malaysia and Singapore.
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Sidhu has handled global work for Malaysia Airlines and regional work for clients including Nestle, Proton automobiles as well as brand building work for the likes of TV3 and Johnson & Johnson in local markets. As the head of Strategic Planning in Indonesia, Sidhu successfully handled the winning strategies to win business pitches for Barclays and Gudang Garam, Indonesia’s largest cigarette maker. In addition to that, she also developed market insights, psyches, and product development for key clients across diary and cosmetic brands.

“Natasha’s addition to McCann Worldgroup Singapore’s team reinforces our belief that communications planning needs to step up a gear and be more imaginative to bring the kind of results our clients are looking for,” said Savarimuthu. “We need to helm consumer insights but more importantly, we are looking to create more useful ways to create vitality for the brands we handle. Both Farrokh and I are absolutely committed to this in 2010,” he added.
In 2009, McCann Erickson bolstered its effectiveness record by winning the only Grand Prix awarded in the history of the EFFIES Awards in Singapore. This award is only awarded to a campaign which has achieved extremely impressive results with an original idea.
adobo magazine. The Word on Advertising.
