MediaCom has been named Media Agency Network of The Year at the prestigious Festival of Media 2010 Awards.
The awards celebrate the very best in media thinking and communications strategy from around the world and judges comprise senior figures from global advertisers, agency networks and media experts.
At the ceremony in Valencia last April, the MediaCom Worldwide COO Harvey Goldhersz picked up the award on behalf of the network where MediaCom also picked up 2 awards for individual campaigns in the UK T-Mobile and in the US for GSK.
The extent of MediaCom’s domination was underlined by the number of campaigns that the network had shortlisted. In total, 16 MediaCom entries were shortlisted across 7 categories – the highest amount by a single agency network. MediaCom also topped the shortlisted entries in the Creative Use of Media, The Award for Media Bravery and the Best Communications Strategy categories.
MediaCom’s winners came in the following categories: Best Communications Strategy for T-Mobile, Dance in the UK and Best Targeted Campaign for GSK’s Teams with Drag Queens to Fight HIV campaign in the US. These campaigns were not only recognised for their creativity and insight, but also on their proven results against client objectives.
Stephen Allan, Chairman and CEO of MediaCom Worldwide, commented: “Following the success of our agency at the M&M Awards last year I vowed that we would not rest on our laurels and by winning this award tonight I am proud to say that we most certainly haven’t! Receiving the Agency Network of the Year from the Festival of Media is regarded throughout the media world as the gold standard of industry accolades. I am especially pleased with our dominance in the Creative Use of Media and Media Bravery categories, as it has been our mission to empower our network to encourage and develop innovation and creativity on behalf of our clients.”
