PHILIPPINES, AUGUST 9, 2010 – Currently a top download on the App Store, Metro magazine from ABS-CBN Publishing marked another first as it launched its iPad edition early this month. The app is loaded with special features including behind-the-scenes photos and videos from the shoots, celebrity interviews and testimonials that are not available in the magazine version. It also has interactive sections to maximize the app’s personalization potential. The new platform of the women’s fashion title is expected to provide advertising opportunities geared towards local and global audiences. Talks are ongoing for similar editions for other ABS-CBN Publishing titles.
This month’s Metro is the Celebrity issue, with hot young actresses Kim Chiu, Kristine Hermosa, Angelica Panganiban and Bea Alonzo among the cover girls.
In photo: Metro Features Editor Geolette Esguerra, ABS-CBN Publishing Head Ernie Lopez and Cathy Bustos Guevarra, ABS-CBN Publishin business manager.
