ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, OCTOBER 2011: The Association of Accredited Advertising Agents Malaysia (4As) presents "Brand Magic: Tonic for Marketing Advertising and Media", a talk under the banner of the Putra Brand Leadership series, on October 19 at 2pm at Wisma Bentley Music.
The talk will be led by keynote speaker Michael Conrad, President of Berlin School of Creative Leadership. Jennifer Chan, organizing chairman of the Putra Brand Leadership series, said that Conrad’s talk aims to inspire and reinforce the fact that brand magic, which is the tonic for marketing, advertising, and media, is really about the magic of creativity and inventiveness, the integral ingredients to building strong, powerful, and even iconic brands through time.
“Media has become complex, particularly in the online space. However, no matter how good the delivery system, it won’t work unless the creative is brilliant," explains Chan. "Creativity should not be exclusive domain of the advertising industry. It must be the one key differentiator in any industry keen on building a commanding brand.”
Conrad, the keynote speaker for this quarter’s series, is widely acknowledged as a legend in the advertising world. He was instrumental in helping Leo Burnett Worldwide become “Global Agency Network” in 2000, and the “Most Awarded Agency Network” in 2001. Under his creative leadership, 27 Leo Burnett agencies were named “Agency of the Year” in their countries, some of them more than once. Following his retirement, Conrad established the Berlin School of Creative Leadership.
There will also be a discussion on “Why creativity is so integral to building brands” led by a panel comprising John Chacko, Director of Group Marketing and Branding, Proton Holdings Bhd; Professor Paul Loosley, Chairman AKM Communications and Director, Axis Films; Sajith Sivanandan, Country Head, Google Malaysia; Eric Chong, VP of Branding Association of Malaysia and Managing Director of Erican Education Group; Zayn Khan, Group CEO, Thinkscape Group, and Conrad.
The programme also includes a tribute by Dr. Ahmad Faizan Perdaus, President of Mercy Malaysia, to the Yasmin Ahmad Children Fund.
The 4As launched the Putra Brand Leadership series in August 2005. The programme advocates the importance of effective brand management and reinforces the role of 4As members in building influential brands.
For more information, please contact Jessy at (603) 7660 8535 or email jessy@macomm.com.my.
