Monde Nissin Lucky Me! finds its fortune with sole Gold at the 2nd PANATA Awards

PHILIPPINES, JANUARY 30, 2011 – The 2nd Philippine Association of National Advertisers Truth in Advertising (PANATA) Awards recognized 17 brands from 16 advertisers whose outstanding marketing communication materials and campaigns promote positive Filipino values. The award ceremony held last Friday at the Makati Shangri-La Hotel coincided with the induction of PANA Officers and Board of Directors for 2011.

Monde Nissin’s instant noodle brand Lucky Me! dominated this year’s competition with the sole Gold award and a Silver award for “Kainang Pamilya Mahalaga 3”, as well as a Bronze for its “Magnifico” spot. Its agency, Publicis JimenezBasic, received a Recognition of Excellence.

Golden Arches Development Corporation   (McDonald’s Philippines) bagged two Silver and three Bronze awards, all for its “Make Your McDonald’s Cheeseburger Count” campaign. Nestle Philippines won two Silver awards for Milo and two Bronze awards for Bear Brand. One Gold, 7 Silver and 26 Bronze awards were handed out from a field of 59 entries, almost twice the number of submissions from last year’s competition. The Platinum award remained elusive.

The PANATA Awards champions traditional Filipino values expressed in marketing or advertising communications, including love of family, respect for elders, prayerful, philanthropy or generosity, volunteerism, hardworking or industriousness, prudence, love of country or heroism, adaptability, flexibility or resilience, humility, obedience, honesty/integrity, loyalty and reliability.

Winners are as follows.

GOLD
Monde Nissin Corporation – Lucky Me! Instant Noodles
“Kainang Pamilya Mahalaga 3” – Brand Marketing, IMC Category

SILVER
Bayan Telecommunications, Inc. – Bayan DSL
“Lola Techie” – Brand Marketing, IMC Category

Golden Arches Development Corp. (McDonald’s Philippines)
1.“Make Your McDonald’s Cheeseburger Count” – Brand Marketing, IMC Category
2.“Make Your McDonald’s Cheeseburger Count Poster” – Brand Marketing, Ambient/OOH Category

Monde Nissin Corporation – Lucky Me! Instant Noodles
“Kainang Pamilya Mahalaga 3 – Pregnant Pause” – Cause Marketing, TV Category

Nestle Philippines, Inc. – Milo
1.“Champions” – Brand Marketing, IMC Category
2.“34th National Milo Marathon” – Cause Marketing, IMC Category

Wyeth Philippines – Promil Pre-School
“Kids Say” – Brand Marketing, IMC Category

BRONZE

Bank of the Philippine Islands
1.“Easy” – Brand Marketing, IMC Category
2.“Easy 2” – Brand Marketing, TV Category
3.“CEO” – Brand Marketing, Print Category
4.“Entrep”, “Couple” and “Fruit”  – Brand Marketing, Print Category
5.“Couple” – Brand Marketing, Print Category
6.“Fruit” – Brand Marketing, Print Category

Electrolux Philippines
“A Thousand Kilos More of Old Clothes and Fresh Starts” – Cause Marketing, Special Events Category

Jollibee Foods Corporation
“Project Kate: Home Sweet Home” – Brand Marketing, TV Category

Kraft Foods Philippines, Inc.
1.“Eden Cheese: “Keso de Gallo” – Brand Marketing, Special Events Category
2.Cheez Whiz: “Palamantasan ng  Sarap Sustansya at Saya” – Brand Marketing, Special Events Category
3.Toblerone: “National Than You Day 2009” – Cause Marketing, Special Events Category

Golden Arches Development Corp.  (McDonald’s Philippines)
1.“Make Your McDonald’s Cheeseburger Count: STORY” – Brand Marketing, TV Category
2.“Make Your McDonald’s Cheeseburger Count: Launch” – Brand Marketing, Print Category
3.“Make Your McDonald’s Cheeseburger Count: TY” – Brand Marketing, Print Category

Monde Nissin Corporation – Lucky Me! Instant Mami
“Magnifico” – Brand Marketing, TV Category

National Bookstore, Inc.
“Project Aklat” – Cause Marketing, IMC Category

Nestle Philippines, Inc. – Bear Brand
1.“Tibay” – Brand Marketing, IMC Category
2.“Future” – Brand Marketing, TV Category

Nutriasia, Inc. – UFC Spaghetti Sauce
1.“Shirley” – Brand Marketing, IMC Category
2.“Shirley” – Brand Marketing, TV Category

Pfizer Consumer Healthcare – Clusivol
“Yakapable – National Yakap Day” – Brand Marketing, IMC Category

Smart Communications, Inc. – Talk N’ Text
1.“Tipid Sulit Idol Search” – Brand Marketing, IMC Category
2.“Tipid Sulit Idol Search – Friend” – Brand Marketing, Radio Category

Sun Life Financial – Philippines
“It’s Time! Financial Literacy Advocacy: Walk” – Brand Marketing, TV Category

United Laboratories – Enervon
“Cheer” – Brand Marketing, IMC Category

Western Union Money Transfer
1.“Collection of Quotes” – Brand Marketing – PR/Publicity Category
2.“A Study on Cultural Transmission by OFWs” – Brand Marketing – PR/Publicity Category