Singapore – Nestle, the world’s leading food and beverages company, has appointed Arc Worldwide Sydney to their Shopper Marketing Roster, working across all Nestle divisions in Australia.
Arc Worldwide Sydney is initially tasked to devise and deliver three cross-category shopper marketing campaigns across a selected range of products and brands, to help enhance the shoppers’ perception of Nestle as a Health and Wellness company. Leveraging above-the-line communication platforms and increasing in-store display presence, the campaigns aim to drive significant sales across the range.
On joining the shopper marketing roster of Nestle Australia, Martin Walters, head of promotional marketing, Leo Burnett Australia & Arc Worldwide, said, “We are thrilled with the appointment. We look forward to promoting Nestle Australia’s positioning as a Health and Wellness company using our Shopper Marketing expertise. We intend to help Nestle Australia to build a strong brand image and set it apart from its competitors in the crowded food and beverage market.”
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