PHILIPPINES, DECEMBER 30, 2010 – On Rizal Day, the seminal 19th century books of Philippine National Hero Jose Rizal come back to life in a new print and Facebook campaign by BBDO Guerrero.
The launch coincides with the unveiling of the new editions of Noli Me Tangere and its sequel El Filibusterismo, translated from the original Spanish by Leon Ma. Guerrero, author of the Rizal biography The First Filipino.
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The print ads show tour guide Carlos Celdran holding up placards identifying the 21st century equivalents of Noli characters Dona Victorina, Maria Clara and Sisa, and the copy "Born 1886. Still alive today." The ads also link to the Noli 2011 Facebook Page, which features excerpts from the book. The public is encouraged to upload their own photos for a chance to win copies of the book.
The campaign follows the December 19 print ad for the Noli, which showed Celdran’s highly controversial RH Bill protest with a placard saying "Damaso" inside the Manila Cathedral during Mass, a reference to the corrupt Spanish friar in Noli Me Tangere.
The Noli and Fili editions from Guerrero Publishing are available at Fully Booked. The Noli is also available for download on Apple’s iBooks store.
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