What was a once a fledgling industry is reaching greater heights. Well, it certainly appears to be. Events management is growing into its own industry, and advertising and marketing do not look the same without it, part-and-parcel of all things promotions.
From April 28 to 30, Boracay in the Philippine south will stage Events Asia 2010 Conference and Trade Show. Expected in the event dubbed, “The Future is NOW! The Future is WOW!” are more than 1,500 delegates from around the world, that will converge at the Boracay EcoVillage Resort & Convention Center.
Coming from the heels of Events Asia 2006, this year’s edition have on its slate an interesting roster. While some are relatively new names, they are active agency creatives and brand managers in very well known agencies.
Events Asia 2010 showcases speakers Max Lenderman, Director of OuterActive at Crispin Porter + Bogusky, and Lara McCulloch-Carter, President at ready2spark. Lenderman, who is also an author, will talk on “Experience the Message: How Experiential Marketing Is Changing the Brand World”. McCulloch-Carter, a 15-year agency veteran and brand strategist, was a Brand Consultant at FutureBrand. She will drive home the importance of “Leveraging Social Media in Events to Drive Better Engagement and Results.”
As an international event, the trade experts arrive with the hot ideas and gizmos to the craft. Its speakers are all the chief executives of international events companies, including Steven Hacker, President of IAEE, who will deliver the Keynote address, "Global Exhibition and Event Trends in the 21st Century."
A notch up from its predecessor 2006 event, Events Asia 2010 adds credit points to the Events Management profession for those seeking accreditation by ISES.
Affiliated with the International Association of Exhibitions and Events (IAEE) and the International Special Events Society (ISES), Events Asia 2010, “The Future is NOW! The Future is WOW!” is staged by The Next Step Events Inc., led by founder and CEO Anna Laxamana.
Laxamana, currently the Events Sector Head of the Advertising Suppliers Association of the Philippines (ASAP), produced the 2006 event. With IAEE and ISES as partners, Events Asia 2010 is entering the professionalization of a burgeoning industry, with the Philippines at the helm.
Visit www.eventsasia.org for more details.
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