Beijing – Ogilvy & Mather has been appointed as the advertising agency for Tsingtao, the leading Chinese beer manufacturer. The account, won through a comprehensive competitive pitch involving several agencies, was a joint effort by O&M Advertising Beijing and Shanghai.
O&M will be responsible for developing the overall brand strategy and creative deliverables or every product line in the Tsingtao family including Tsingtao Pure Draft, Tsingtao Lager, Ice Beer and Tsingtao Light.
“Tsingtao Beer is a globally recognized brand with a 100-year history. It is also the largest brand in China in the mid- to premium brand segment. Needless to say, we are thrilled and honored to be working with Tsingtao to launch some exciting and fun campaigns that will take this iconic Chinese brand to the next level,” said Raymond Tao, President of Ogilvy & Mather Advertising, China.
"The Ogilvy team clearly demonstrated their capabilities in 360 Degree integration throughout the pitch process. This and Ogilvy’s leading reputation in the communications industry made us very comfortable with our decision to work together. We are very excited about the partnership and are eager to see the results of our first campaign which will combine promotion activation, off-line advertising and interactive, digital elements," said Liu Manhong, Tsingtao Beer marketing director.
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