Shanghai – OgilvyOne China announced the appointment of Lars Bjørge as Digital Lead, OgilvyOne China, effective May 13.
As Digital Lead, Bjørge will be responsible for further developing OgilvyOne’s digital offering in Shanghai and throughout China. Initially, Lars’ main client would be Unilever but he will also be working on unifying Ogilvy’s digital offering beyond the boundaries of OgilvyOne to benefit a variety of clients across the Group.
“The appointment of Lars to this newly created role is a clear signal of Ogilvy Group’s intent to continuously elevate our digital strategic practice,” said Chris Reitermann, President of Ogilvy & Mather Group Shanghai and OgilvyOne China.
“As the former head of one of the leading digital agencies in Europe in one of the most digitally advanced markets, Lars brings with him a wealth of knowledge and creativity that our clients will be able to experience and benefit from firsthand.”
Prior to joining OgilvyOne Shanghai, Bjørge worked in leadership positions at Omnicom agencies in Norway including Proximity BBDO and Tribal DDB. His main focus in these positions was to enhance digital offerings while adding strategy and user experience to the core creative offering. Under Bjørge’s leadership, Tribal DDB won digital campaign of the year and second runner up overall in the Norwegian Digital Marketing Awards, and two Cannes Lion shortlists.
