Singapore – OMD Asia Pacific has been appointed Carlsberg’s lead media agency worldwide.
Commenting on the win, Barry Cupples (pictured), CEO of Omnicom Media Group Asia Pacific said, “Carlsberg is a much admired and very respected brand in our region. Worldwide, Carlsberg Group has a wonderful and powerful portfolio with over 500 brands. The Carlsberg team is going to push us hard to deliver outstanding work that helps shape their business going forward. It’s an excellent and challenging opportunity and that’s why we’re absolutely delighted that they have asked us to extend our relationship with them.”
An official statement from Carlsberg Group reads, “As part of Carlsberg Group’s ongoing practice of continually improving our performance, we have been reviewing our media supplier arrangements globally for all markets under the remit of Carlsberg Group. We are now pleased to announce that the Carlsberg Group has decided to consolidate its global media agency business into OMD with immediate effect.”
The global account will be led Duncan Pointer from OMD’s international office based in London.
