ASIA-PACIFIC – SINGAPORE, FEBRUARY 28, 2011 – OMD Singapore today announced its appointment as lead agency to handle media duties for the Health Promotion Board (HPB), Singapore from April 2011.
The Health Promotion Board win came off the back of a pitch involving the shortlisted agencies – OMD and incumbent Mindshare. With this new appointment, OMD Singapore will be assigned all media duties for the Health Promotion Board including development and championing of channel neutral ideas that are built around business and marketing objectives.
“This is a fantastic win and OMD Singapore is proud to partner with HPB and help them create a positive difference in the lives of all Singaporeans. Known for their thought-provoking advertising campaigns, HPB’s initiatives are helping all residents of Singapore to enjoy life to its fullest. Our team is looking forward to working on the account and complement HPB’s efforts in the healthcare sector,” said Torie Henderson, CEO of Omnicom Media Group, Singapore.
Commenting on the appointment, Vernon Vasu, Director of Corporate Marketing & Communications, Health Promotion Board said, “We were seeking a strategic media partner who could understand our vision for health promotion in Singapore. OMD Singapore’s expertise and innovative solutions struck a chord with us and we are glad to have them as our media partner.”
