ASIA-PACIFIC – BANGKOK, THAILAND, SEPTEMBER 30, 2011: OMD Thailand has announced the appointment of Neil Mavichak as Engagement Planning Director to boost its strategy team. Mavichak will be responsible for driving excellence and leadership initiatives for OMD’s global clients, including McDonald‟s and P.I. Snacks, as well contribute to the overall value-proposition of OMD Thailand.
A double doctorate degree holder, Mavichak joins the OMD network from McCann Worldgroup in Thailand, where he worked across all McCann‟s business units to provide solutions in strategic channel/consumer engagement including quantitative studies on consumer behavior.
In addition to consumer insights and brand engagement, Mavichak has built a strong client servicing record from consulting Tourism Authority of Thailand (TAT) across all 97 of their international feeder markets and managing pan-regional media campaign activations.
Commenting on the appointment, Paul Spencer, managing director, OMD Thailand said, “Driving talent improvement is a top priority as it fundamentally underpins our promise of delivering best-in-class products. Neil joins a line-up of digitally aligned star performers, and together as a team, they will help us deepen our client relationships.”
Mavichak remarked, “I am really excited with the prospect of working with an amazing portfolio of clients and having the opportunity to inject an integrated communication strategy and brand engagement together with people known for sharing the same passions.”
His appointment is effective immediately. Mavichak reports to Booncharas Kasemsukpasit, business unit director.
