MANILA, PHILIPPINES — The fifth adobo Festival of Ideas happening this coming December 5, 2019 at the Newport Performing Arts Theater, Resorts World Manila, will be bringing in Alexander de Leon for his session, “Why Influencer Marketing Matters and How To Do It Right”. The festival with a one-day program, is dedicated to the dissection and holistic understanding of “The Connectivity Economy”.
Currently heading the overall product strategy and go-to-market initiatives for Instagram Asia-Pacific, Alexander de Leon spent prior of his career at Google and YouTube, working across both technical and business development roles.
Alex currently leads product marketing for Instagram Asia-Pacific and oversees the overall product strategy and go-to-market initiatives for the region. Prior to Instagram, he spent most of his career at Google and YouTube, working across both technical and business development roles. Alex has an MBA from INSEAD as well as a BA with honors from Boston College, studying psychology and information systems.
With such a grasp on how social media works, he will be touching on the influencer marketing trend, why it’s important, and what the trend really is about. Coming along with him is his special guest IT Girl Isabelle Daza, a Filipina actress, television host and model.
Catch these agents of innovation in this year’s festival. Tickets are available through our website www.adobofestivalofideas.com/tickets/ or ticket2me.net/e/4067/tickets at PHP 5,000 at regular price and PHP 2,000 for students, inclusive of coffee and lunch. There’s also a group package of 10+1 tickets for PHP 50,000. For further inquiries, reach out to the adobo FOI team through our website at www.adobofestivalofideas.com or shoot an email to events@adobomagazine.com, or call up (+632) 884 50218.
