ASIA-PACIFIC, JANUARY 2011 – PHD begins the year with the high-profile win of O’Brien Glass, Australia’s leading windscreen and glass menders. The three-month pitch process began last year. The RFP shortlist included Universal McCann, OMD, PHD and mediaedgeCIA. The incumbent Ikon was not asked to participate.
The scope of work included strategy, planning and buying however the win was attributed to PHD’s strength in direct response, measurement in return on investment and analytics.
“We are ecstatic to have picked up such a significant piece of business so early on in the year. O’Brien [Glass] are great clients; and are highly receptive to our DIRECTOR offering”, said Barry O’Brien, CEO PHD Australia.
“We really enjoyed the chemistry between PHD and O’Brien and are looking for a strategic partner that can help us deliver greater profitability for our marketing spend” agreed Shane Quinn, Sales & Marketing Director, O’Brien Glass.
The account is based in Sydney and is estimated to be worth USD10m.
PHD Australia recently won Campaign Media Agency of the Year 2010.
