GLOBAL – FEBRUARY 2011 – On its 21st anniversary last February 18, PHD launched a two-minute film intended to continue the legacy of the media agency’s first ad in 1990.
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According to the agency: "In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult."
The ad was created by PHD USA, with art direction by Rupert Day and copy by Mark Holden.
