ASIA-PACIFIC – MALAYSIA – The Kancil Awards, organized by the 4A’s Malaysia, were given out last November 26, 2010. The Kancil Awards honor the best of Malaysian advertising, with this year’s theme as “Be Bolder”.
The major categories were Agency of the Year, Advertiser of the Year, and the Young Creative Award. Metals were also given out for Film, Print, Direct, Design, Radio, Digital, Copywriting, Integrated, and Rebel. However, no gold awards were given out in any of the categories this year.
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McCann Erickson (M) Sdn Bhd was the big winner that evening, tying with IF Interactive Sdn Bhd for Agency of the Year, and bagging three silvers, nine bronzes and 32 merits in the categories of film, print, direct, radio, copywriting, integrated, and rebel. The Young Creative Award also went to McCann’s Ng Bee Nee, who was copywriter for Bronze Rebel Idea “Receipt Stories”.
Advertiser of the Year went DiGi Telecommunications Sdn. Bhd. For their “Happy Till Death” campaign by Grey Kuala Lumpur and “Sambal Belacan” by DDB/Rapp. “Happy Till Death” received the Silver for Craft Animation, and “Sambal Belcan” received the Silver for Film.
The Chairman’s Award was awarded to Y Bhg Dato’ Amrin Hj Awaluddin, while Media Personality was awarded to Steven Gan Diong Keng and Zainon bin Ahmad.
This year’s Kancil Awards noted an increase in nominations. The 2010 jury included BBH Asia creative director Peter Callaghan for Film and Radio, Wieden+Kennedy Shanghai co-executive creative director Nick Cohen for Print/Poster/Point-of-sale, Outdoor and Design, and Hakuhodo creative director/art director Katsuhiko Suzuki for Digital and Direct.
