ASIA-PACIFIC – Publicis Hong Kong announces the win of CBID – the new China business intelligence service – which has just launched its first product: CBID Today.
Created exclusively for business, finance and investment professionals, CBID Today is a unique digital subscription service that delivers the latest in China-focused news, analysis and an in-depth research report daily, plus access to a dedicated website for subscribers.
The online campaign for CBID Today will run globally, geo-targeted to key financial centres in the U.S., Europe and Asia.
Publicis Hong Kong has also created the branding and visual identity for CBID, a new venture from CAI Business Indepth dedicated to delivering indepth news, analysis and research relating to China business and finance. CBID leverages their own resources as well as those of the widely respected Caijing in China and the Hong Kong Economic Journal.
“Being selected by CBID for this launch continues to demonstrate our strengths in driving global brand development from our Publicis Hong Kong office. We are very pleased to win this remit and be working with CBID as it combines Publicis Hong Kong’s strengths in global brand strategy, international creative and digital communications strategies.” commented Laurie Kwong, CEO of Publicis Greater China.
“In the highly competitive category of financial information services, it’s important to have a partner with strong strategic thinking as well as the ability to translate that thinking into a compelling brand and communications platform. This is why we work with Publicis, as they can deliver both” said James Ogilvy-Stuart, CEO of CAI Business Indepth.
The announcement of the win comes on the back of a strong run of new business wins by Publicis Hong Kong, including SCMP’s Classified Post branding and new product campaigns, City of Dreams digital and PayPal.
