PHILIPPINES, JANUARY 25, 2011 – Publicis JimenezBasic is pleased to announce the appointment of Jane Pronstroller-Cruz as Senior Planner. She joins the agency from Lowe Inc., where she was responsible for strategic planning as well as designing and mounting ethnographic researches for key J&J brands such as Carefree and Johnson’s Baby.
Prior to Lowe, Pronstroller-Cruz was a valued strategy partner of Nestlé at Publicis Manila, where she was responsible for brand strategies, brand architecture and portfolio management for megabrand Nescafé and all its 12 sub-brands, plus developmental products. She was instrumental in conceptualizing and building Nescafé’s Corporate Social Responsibility and Wellness Campaign called “Posivitely Coffee”, which was recognized by Nestlé’s Head Office in Vevey, Switzerland as best practice, and subsequently cascaded to other markets for implementation.
Other key brands she has handled include Nestlé Corporate Wellness,Nestlé Ice Cream, and Unilab’s Enervon brand.
Outside of advertising Pronstroller-Cruz is interested in fashion design and culinary delights, and was a jewelry designer before entering advertising.
