PHILIPPINES, JANUARY 2011 – Publicis Manila and Nestle Philippines continued the its series of TV commercials set over the holidays with a New Year spot following the heartaches of a lovesick teenage boy, Nicos, and his slightly over-the-top stories to his family.
"OK" TVC 60s
Sponsor
The first TVC, "OK" 60s, shows Nicos at the dinner table telling his family about his rejection by a girl through text. He pours out all his emotions as his mother pours him a glass of Nestea. In the next spot, "TY", Nicos continues to pursue Mattina and reveals to his family the reason why he didn’t went to the traditional Midnight Mass: he was chatting with Mattina. His parents thank the heavens for the development. And most recently, the "NY" ad finds Nicos happy and now friends with Mattina.
"TY" TVC30s
"NY" TVS 30s
The open communication over family dinners makes the spot a shoo-in for values awards. In addition, "OK" has garnered over 130,000 views and almost 400 comments from young netizens, inspiring admiration for the lead actor, Neil Coleta.
What will happen next to Nicos and Mattina? Pour it all out, Publicis Manila and Nestle. Bottomless like a mother’s love may not be a perfect simile, but this series could become a classic.
CREDITS
Agency: Publicis Manila
Production House: Straight Shooters Media, Inc.
Client: Nestle Philippines
Producer: Babes Reyes
Director: Chris Martinez
Colorist: Eric Carlos
