ASIA-PACIFIC – BANGKOK, THAILAND, FEBRUARY 2011 – Ravi Deshpande, one of 11 international advertising executives judging The Intercontinental Advertising Cup 2010 in Istanbul from March 7 to 9, 2011, will present "THE CUP 2010: Celebrating Genius Loci" on Thursday, March 17 at 17.00 at ADFEST 2011.
The 4th CUP Awards and Summit will be held on March 11 and 12, while ADFEST takes place in Phuket, Thailand on March 17 to 19, 2011.
As Chairman & Chief Creative Officer of Contract Advertising in Mumbai, Deshpande is one of India’s most respected creatives. He will showcase the winners of THE CUP 2010 Awards, and explain why the works are worthy of being THE CUP winners and capture the essence of what THE CUP is all about. THE CUP’s philosophy can be summed up by the Latin phrase, "Genius Loci", which means “a friendly spirit safeguarding the integrity of a location’s character”.
The Intercontinental Advertising Cup was established in 2007 by the organizers of the world‟s three biggest regional advertising festivals: ADFEST, FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, also became a participating member.
