PHILIPPINES, SEPTEMBER 8, 2010 – Smart and TV5’s ongoing Tutok Sabay Text (TST) promo has added another use for TST points earned through loading credits. Aside from using TST points to answer trivia questions on TV for a chance to win cash prizes, points may be used to get significant discounts for the Intensity concert featuring Korean superstar Rain and popular group U-Kiss at the SM Mall of Asia Concert Grounds on September 11, 2010.
Bronze, Silver and Gold tickets worth P500 to P3,000, as well as concert posters may be availed of by Smart subscribers by adding cash to their TST points, each of which is equivalent to PhP2. Subscribers need to text a keyword to to avail of tickets.
"The TST-Intensity promo is to first to use mobile points plus cash to redeem concert tickets. I believe that this is also a first in the industry," says Smart Brand Manager Carla Yap-Sy Su. "This conversion model that we recently introduced enables us to give more value for TST points, provide new benefits / promos for our subscribers and come up with programs that will allow us to maximize our properties."
Related news:
adobo magazine is the Philippines’ premier publication on advertising, creativity, marketing communications and media.
