Philippines, 27 August 2010 – Starcom MediaVest Group has announced the promotion of Deputy Managing Director, Joanna Chan-Mojica, to the role of Managing Director to helm the agency’s operations in the Philippines.
Earlier this year, Mojica was elevated to the deputy role to lead the agency following Lizelle Maralag’s move to GMA Marketing.
In her new role, effective immediately, Mojica will be entrusted with driving SMG’s business, key accounts and diversification plans while functioning as senior counsel to key clients. She will continue to report to Jeffrey Seah, CEO Southeast Asia, Starcom MediaVest Group.
On her promotion, Jeffrey Seah, CEO South East Asia and Chairperson Asia Digital Leadership Team, of Starcom MediaVest Group, said: “This appointment is testament of Joanna’s qualities and stewardship in guiding Starcom MediaVest Group Philippines in recent times. Stepping up to head and run one of our strongest offices in this region and to build upon its legacy is no mean feat.”
Joanna belongs to a new breed of leaders that the industry needs to thrive. Her indomitable spirit and determination combined with new world ideals, will invigorate our local operations, evolve our services and develop the multi-skilled talent that is crucial for the industry in the Philippines. As we strive to build upon our market leader position, Starcom MediaVest Group Philippines will continue to lead the re-making of the industry, partnering marketers as well as media vendors for the years to come,” added Seah.
Mojica joined SMG in January 2008 and was previously overseeing the Coca-Cola account team where she was driving thought leadership processes and portfolio management for the client while supervising and training team leaders to manage the various beverage portfolio of the leading drinks firm.
She is a media and communications specialist with over 15 years of experience in media and advertising agencies such as GroupM, Mindshare and JWT Philippines plus leading commercial corporations including The Coca-Cola Export Company.
On her appointment, Joanna Chan-Mojica, Managing Director of Starcom MediaVest Group Philippines, said: “I am very excited for my new role. Having witnessed the rapid changes and growth in this industry, I believe we at Starcom MediaVest Group Philippines are poised for greater things ahead. As we enter into the next stage of our evolution, I hope to lead by example and inspire my agency and teams to grow. In this new world economy, we are now at a critical juncture and my wish is for Starcom MediaVest Group Philippines to distinguish ourselves among the marketing communications industry here through our products, innovations and people.”
