ASIA-PACIFIC – MELBOURNE, AUSTRALIA, FEBRUARY 9, 2011 – Whybin\TBWA\TEQUILA launched a new campaign for RaboDirect last weekend in support of its partnership with the Super 15 Rugby franchise, the Melbourne Rebels.
The season starter campaign of the online savings bank aims to inspire and build support for the team from the ground up, focusing on the “tough road ahead.”
Greg McAweeney, General Manager of RaboDirect commented, “We want to act differently from the way other sporting sponsors might act, and therefore, took the opportunity for two like-minded challenger brands to leave a lasting legacy in Victoria.”
He added, “RaboDirect’s 360-degree campaign approach to building awareness and creating engagement – both with the team and with our brand – plus our commitment to the Rebels and their commitment to community, should see us gain loyalty from the fan base, both for the Rebels and RaboDirect brands.”
The campaign will run the duration of the Super Rugby competition calendar.
www.melbournerebels.com.au
