PHILIPPINES – AUGUST 18, 2010 – Design enthusiasts are sitting back and digesting after a busy week of consuming graphic design during the annual Manila Design Week. The week-long festival, which wrapped up on Friday, August 13, aims to promote the significance and value of graphic design.
Manila Design Week has grown from a small gathering of graphic design enthusiasts to a large-scale event attended by students and design fans from all disciplines. In the past, design icons such as Stefan Sagmeister and Toki Doki have attended Manila Design Week.
This year’s theme, “Design Everyday,” was translated into a creative brief with the proposition of “consuming design every day.”
For the campaign, TBWA\SANTIAGO MANGADA PUNO created a TVC for Manila Design Week featuring different people actually eating graphic design. To invite people to the festival, edible direct mailers made of wafer paper and soy ink were sent out.
The highlight of the campaign was a 10×6 foot mural comprised of 13,500 lollipops, which was displayed for the opening day of Manila Design Week, before guests were invited to consume the mural. All 13,500 lollipops were devoured in 15 minutes.
Watch the TVC and the making of the edible mural below.
CREDITS:
Chief Creative Officer: Melvin Mangada
Executive Creative Director: Marci Reyes
Creative Directors: Jake Tesoro, Bryan Siy
Art Directors: Alfredo Silao III, CJ de Silva
Writers: Melvin Mangada, Marci Reyes
Account Management: Antonio Dimaguila Jr., Kathy Cosico, Portia Catuira
Producers: Sunny Lucero, Francis Bagnes
Production House: Abracadabra
Director: Lyle Sacris
Co-directors: Joy Aquino, JA Tadena, Quark Henares, Jason Tan, Dan Matutina, Joel Fabonan, Chris Costello
Executive Producer: Lace Lacap
Asst Director: Jules Dacanay
Production Designer: Jun Pecho
Production Manager: Ojie Cuevas
Production Assistants: James Orendain, Dave Lacap
Offline Editing: Abracadabra
Offline Editor: Mark Villarin
Post Production House: Underground Logic
Online Editor: Erickson Buenaventura
Audio Production House: Loud Box
Musical Arranger: Allan Feliciano
