ASIA-PACIFIC – SHANGHAI, CHINA, FEBRUARY 23, 2011 – TBWA\Shanghai has recruited Hannah Carter as Head of Marketing and PR as the agency strengthens its operations across Greater China.
“TBWA\Greater China’s business has grown by almost fifty percent in the last 18 months,” commented TBWA\Greater China Group President Ian Thubron. “Our strong, new management team, the killer apps of Disruption and Media Arts, and our innovative creative product are already unlocking growth for our clients. We need to tell those stories. Hannah is an industry veteran, and has been intimately associated with us for several years. Bringing her on staff is a natural progression in our growth and development.”
TBWA is also keen to assist the industry and its key media stakeholders with the provision of content and viewpoints on the rapidly evolving marketing communications sector.
“I see myself as a resource for TBWA, but also as a resource for the media and the industry in bringing our expertise and creative thinkers to the forefront, marshalling our depth of resource – people like Jeff Ma, Ellen Hou, Scarlett Lok – to help our media partners stay ahead of the game,” said Carter.
Carter has over 15 years of public relations experience gained in agency and client roles in both London and Shanghai. Her role incorporates the marketing of TBWA, TEQUILA\Digital, Integer China and \Auditoire China across the Shanghai and Beijing practices.
