The Asian Marketing Effectiveness 2010 Awards tonight, Philippines garners five nominations

Celebrating the conclusion of the Asian Marketing Effectiveness awards 2010, the awards ceremonies tonight honor the year’s best marketing efforts.  The AME awards clients and their agencies for marketing strategy that delivers ROI and transforms businesses and brands.

Beyond recognizing the region’s top creatives, marketers and brand communicators, the competition, but rewards those that add value to consumers and businesses, and truly define and build habits—the key difference between marketing and effective marketing.

In 2010, the AME introduced two major innovations to the awards.  One, it brings to Shanghai the jury to deliver its first live judging.  Second, it increased rating percentage on marketing results, from 30% to 40%.  This is to drive entries’ focus on the elements linking business performance and creative executions.


For eight years now, the Asian Marketing Effectiveness Awards is unique in its vision to recognize brand value, insightful strategies that think about the consumer, build the product, and package and price it right.   By using communication and retail activation to drive sales, the AME is about crediting brand communications that deliver real results.

Shortlisted for the Philippines are:

Best integrated marketing campaign
Title: OPEN HAPPINESS / Agency: McCann Erickson Philippines / Client: The Coca-Cola Export Corporation

Most effective use of interactive marketing
Title: Grandma Techie / Agency:  BBDO Guerrero/Proximity Philippines / Client: Bayan Telecommunications

Best brand loyalty marketing campaign
Title: Conveniently McDonald’s / Agency: DDB Philippines / Client:  Golden Arches Development Corporation

Most effective use of product design and packaging
Title: Pepsi ‘Kada Can: Get Your Barkada On The Can / Agency:  BBDO Guerrero/Proximity Philippines / Client: Pepsico International

Best insights / strategic thinking
Title: Skelan Nationwide Church Invasion / Agency: Starcom Mediavest Group Philippines / Client: United Laboratories



adobo magazine.  The Word on Advertising.



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