ASIA-PACIFIC – SINGAPORE, MARCH 2011 – The Integer Group announced on March 8 that it will open offices in Sydney, Singapore and Mumbai to serve both its existing network client base and to capitalize on the growing demand for its global shopper marketing capability.
The new offices will complement the existing Integer Group agency in Shanghai and the dedicated shopper team established some time ago in TBWAHakuhodo in Tokyo, bringing together a network of five Asia Pacific offices and close to 100 dedicated staff.
The Integer Group in Asia Pacific will launch with a number of local clients across the network including Insurance Australia Group, Procter & Gamble, Pacific Brands, GlaxoSmithKline, MARS and Michelin.
The new Integer Asia Pacific network is led by Dan Paris, who takes up the new position of Regional Managing Director of The Integer Group Asia Pacific. This regional appointment is a promotion from Paris’ current role as Managing Director of TBWAGroup Singapore – a role he has been in since 2006. The Singapore office will serve as a hub for The Integer Group offering across Southeast Asia.
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“There is no question that over the last few years there has been tremendous shift in the way that clients are looking at their spending, particularly in media,” said Dan Paris. “At the same time Shopper Marketing has evolved into the powerful new philosophy for clients, to not only tap in to a whole new arena of insight this discipline presents, but also to place a fundamental consumer role across all their main spending. It is fast becoming the future methodology for consumer engagement and I am delighted to be leading this space to forge the growth of this discipline for our network and clients,” he said.
The Integer Group, established in the US in 1993, is one of the world’s largest promotional, retail, and shopper marketing agencies, and is developing as a key pillar of the TBWAGroup offering. It now has 15 offices across Europe, Asia, Africa, North and South America, and the Middle East.
