Despite the One Show’s hard-line stance against "fake ads" and Asia’s reputation for producing them, the continent is well-represented in the lists of finalists for the One Club’s 2010 annual. Between India, Singapore Australia, The Philippines and New Zealand, Asia has 72 ads in the finals.
The Philippines successfully brought seven ads into this round. Three of them are TBWA\Santiago Mangada Puno’s Boysen print ads "Hibiscus","Yellowbell" and "Violet" (in the Print Singles). Another three belong to Ace Saatchi & Saatchi’s work for North Face, "Outdoor Essentials" (Promotions and Innovation in Advertising) and "Our Ride" campaign for Vespa, and one is BBDO Guerrero/Proximity’s series for HP, "Versus" (Print Campaign). These were the same ads that performed well in the recent Kidlat Awards in Boracay.
But the leader in number of finalists is India, which claims 21 finalists, and Singapore, with 19.
Winners will be announced in a gala ceremony on May 13, 2010 in New York City.
