Last year, the Young Guns held a competition that was quite inventive: to develop the 2010 YoungGuns Call For Entry Campaign.
Of the ten shortlisted entries, Singapore and Canada have three entries each, while Australia has two. USA and Portugal have one entry each. From the shortlist, only one will be named winner, with one highly-commended (runner-up).
Open to creatives, both professionals and students, quite a wide range of ideas were submitted and judging took longer than anticipated.
The winning idea will be the YoungGuns 2010 Call For Entry campaign. It will also form the foundation of the 2010 Winners & Finalists Reel theme.
The winner and finalists will be announced Friday February 12.
Creative Brief Shortlist:
Entry Name / Eligible Creatives / Country
Be the Trophy – Chris Bailey, Josh McGuire – USA

No YoungGuns, No Future – Diogo Tubuco, Maria Ines Leivia – Portugal

Guide the Old – Dunstan Lee, ZiWei Tan – Singapore

Up the Ante – Gian Jonathan, Astri Nursalim – Singapore

Raise the stakes – Jonathan Dowds-Hott, Paul Galbraith, Michael Sheehan – Canada

YoungGuns Reloaded – Jonty Bell, Kieran Moroney – Australia
Submit so you don’t have to – Josh Day, Caitlin Keeley, Jamie Webster – Canada

Enjoy it while it lasts – Kenneth Choong, Poh Pei Ling – Singapore

Become the Hunted – Kyle Lamb, Andrew Livingston, Omid Amidi – Canada

Escape your Pimp – Nadia Ahmad, Anna O’Donoughue – Australia
adobo magazine. The Word on Advertising.
