Touch DDB snatches media duties for Canon printers and consumer products

PHILIPPINES, FEBRUARY 2011 – Touch DDB Philippines was awarded the offline and online media planning and buying duties for Canon Consumer System Products or Canon Pixma Printers following a three-way pitch which included incumbent agency DentsuIndio. The appointment is effective immediately.

Touch DDB Managing Director Dimples Cruz remarked that the agency is "excited to bring fresh and insightful media innovations for Canon Pixma Printers that will bring the brand closer to the dynamic needs of its consumers".

Early this year, Touch DDB also was named as the Media Agency of Record of Bridgestone Philippines.

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