Tourism Authority of Thailand renews contract with McCann

ASIA-PACIFIC – BANGKOK, THAILAND, DECEMBER 3, 2010 – McCann Worldgroup Thailand was recently awarded a three-year extension to its contract with the Tourism Authority of Thailand (TAT) for the current Amazing Thailand campaign with the slogan “Always Amazes You”. Although the agency’s latest stint on TAT’s international business began in 2007, McCann Worldgroup began its relationship with TAT in the 1980s.

Terms of the contract calls for McCann Worldgroup to develop and manage an integrated campaign, which includes TV, print, and on-line activities for their international business. The scope also requires McCann to take on the role of a communications consultant, including crisis and issues management.