ASIA-PACIFIC – SINGAPORE, SEPTEMBER 2011 – Stephane Faggianelli, president of Wunderman Asia Pacific, has announced the launch of digital marketing agency ZAAZ across the region to keep up wiith increasing requirements for advanced analytics and optimization services.
ZAAZ, founded in 1998 in Seattle and member of the Wunderman network, is one of the most inventive and prominent performance marketing agencies in North America. It offers a comprehensive range of services including targeting, usability, social, mobile, data/analytics, search and optimization; with a keen focus on delivering measurable results and monetization in the digital world.
John Farris (pictured), co-founder of ZAAZ is relocating from the U.S. to Asia Pacific to lead the development of ZAAZ across the region. Based out of Sydney, John Farris will nurture the performance marketing practice and drive its deployments across Asia Pacific markets while supporting Wunderman regional clients.
Farris commented, “Asia Pacific brands show great interest in advanced analytics and optimization services. Our expertise and methodologies focus on creating experiences that inspire and deliver results that matter”.
Wunderman Singapore is the first office to launch a ZAAZ division in Asia. All existing usability, tagging, analytics and optimization resources within the Singapore office are consolidated under ZAAZ to offer a full service performance marketing solution to support local and regional clients.
"Our ambition is to scale fast, adding key markets such as Australia, China and Japan to our regional footprint," said Stephane Faggianelli.
Rajeev Ramachandran has been appointed as Senior Data Analyst to drive the practice in Singapore. With more than 15 years of experience across multiple brands and market categories, he has held different roles at TBWA/TEQUILA ISC and Euro RSCG in Malaysia as well as OgilvyOne and Wunderman in India. Previously managing his own consultancy Loyalty Matrix in Malaysia, Ramachandran will report to Nimesh Desai, general manager of Wunderman Singapore.
