ASIA-PACIFIC – XM-Asia and Singapore philanthropic house Lien Foundation have launched the website www.lifebeforedeath.com aimed to de-mystify the taboos surrounding the topic of death as well as educate people via the world’s first-ever global Quality of Death (QOD) index.
Working with the Economist Intelligence Unit, Qeren Communications and creative consultant, Remesh Panicker as partners, the site uses three social applications to raise awareness about the concept of death, encourages visitors to share their opinions with their communities, and then delves into the survey findings that rank the Quality of Death across 40 countries, based on a specific set of indicators.
“We wanted to bring out the controversial idea of death in an interesting way which would also be meaningful and practical.” said Calista Teo, Copywriter at XM-Asia. “By talking about Death through the celebration of Life, we hope to inspire people to make a conscious effort to live their lives to the fullest.”
Lee Poh Wah, CEO, Lien Foundation said: “The way a nation cares for its weakest and most vulnerable is the mark of its soul. How it cares for the dying is a measure of the society’s advancement and enlightenment. With www.lifebeforedeath.com we hope to provide the spark that makes people start thinking about their quality of lives and their right to ‘die well’. We have truly enjoyed working with XM-Asia on this project.”
