Philippines – Manny Pacquiao is the top search for 2009, while Cory Aquino and Francis Magalona follows in 2nd and 3rd spots.
Yahoo! Philippines announced its 2009 Year in Review which highlights the top Searches and trends on Yahoo!. The annual review, which accounts for billions of Searches, is a distinct way to look at people’s interests and to identify the ways they use the Web to find information and breaking news as it happens.
In 2009, the Web was an integral part of the news cycle as people rushed online to get updates about topics as diverse as the economy, and local gossip And Yahoo! was the destination for people to get information that mattered to them most, whether from their computers or their mobile phones.
The issues that peaked Pinoy’s interest this year, included celebrities, sports, politicians and local events which shook the country. Manny topped the list as the most searched for person in The Philippines as the best pound-for-pound boxer in the world beat former champ Ricky Hatton in two furious rounds in Las Vegas in May. The death of former president, Cory Aquino topped the Yahoo! News searches and Yahoo! Questions as people remembered how she toppled Ferdinand Marcos, and her years of peacefully restoring democracy in the country. Her burial march lasted 10 hours, with millions of Filipinos joining in to mourn their “queen.”
Top overall search terms for Philippines in 2009:
1. Manny Pacquiao
2. Cory Aquino
3. Francis Magalona
4. Ondoy
5. Dionisia Pacquiao
6. Shalani Soledad
7. Eraserheads
8. University Athletic Association of the Philippines (UAAP)
9. Mar and Korina
10. Philippine Basketball Association (PBA)
In Yahoo!’s celebrity search rankings, our homegrown talent comes first. Local celebrity searches prove that national interest in controversy and scandal is growing. Kris Aquino touched people’s hearts during her mother’s wake as she detailed the last days of the beloved ex-president. The top celebrity searches in The Philippines also included:
1. Maricar Reyes
2. Angel Locsin
3. Sandara Park
4. Pamela Bianca Manalo
5. Kris Aquino
6. Marian Rivera
7. Michael Jackson
8. Coco Martin
9. Anne Curtis
10. Judy Ann Santos
In a market where mobile penetration is more than 68%, Filipinos are definitely spending a lot more time searching and surfing the Internet on the mobile. The top mobile searches for Philippines included:
1. NBA
2. Katrina Halili
3. Manny Pacquiao
4. Marian Rivera
5. Hayden Kho
6. Francis Magalona
7. Citigroup
8. Michael Jackson
9. Cory Aquino
10. PBA
