ASIA-PACIFIC – SINGAPORE, NOVEMBER 3, 2010 – Grey Hong Kong has been awarded branding and advertising responsibilities for StarWorld Hotel, one of the leading five-star luxury casino hotels in Macau. The agency won this account through a strategic and creative pitch, while its scope of service will include brand strategic planning and integrated advertising support.
Operated by Galaxy Entertainment Group, known for its customer-oriented focus and strong Asian heritage, StarWorld Hotel offers its own blend of truly unique Asian charisma.
Desmond Chan, General Manager of Grey Hong Kong , said, “I believe our strength lies in uncovering consumer insights and using those to develop compelling creative ideas, and this is reflected in our winning pitch. As there are so many casino hotels in Macau, our challenge is to ensure that StarWorld stands out from the crowd and becomes the first place of call, the casino which people will think about when they think about Macau!”
