In its March-April issue, adobo magazine tackles the marketing of our Presidential candidates.
With advertising playing such a crucial role in the 2010 polls, every discerning voter will want to read about the communication and creative strategies of the top four candidates; their new media tools for attracting the youth vote, and how the intense scrutiny is affecting the ad agencies who chose to get involved in the elections.
Other must-reads in this new issue: our cover story on the world’s most influential ad man, David Droga , founder of Droga5. Plus the top 10 trends in 2010 and the exclusive peek into the lives of the Philippine’s major print publishers. Namely, Sandy Prieto-Romualdez of Philippine Daily Inquirer, Miguel Belmonte of Philippine Star and Lisa Gokongwei-Cheng of Summit Publishing.
To complete the picture of the print media, the issue comes with the free Print Publications Showcase 2010.
And what’s adobo magazine without the regular features marketing and ad practitioners have come to rely on? Each page is packed with news, reviews, analysis and developments in media, marketing, advertising.
Adobo, the word in advertising, is a bimonthly publication that’s available in National Bookstores, Fully Booked and your favorite newsstands. Readers in Southeast Asia can also find a copy in Basheer bookstores in Hong Kong, Singapore, Kuala Lumpur, Bangkok and Jakarta.
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