PHILIPPINES, APRIL 20, 2011 – Globe Telecom picks up the pace as it launches 4G mobile techonlogy in the Philippines. Extending Globe’s "Your Way" campaign. In a large print ad that found itself in nationwide dailies, Globe promises to "Live Big Your Way", and announces plans to invest $500 million in the network and network upgrades.
The rollout of Globe’s 4G mobile network aims to provide subscribers high speed broadband access while mobile.
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To date, Globe 4G mobile technology has been deployed covering sites across Metro Manila, which includes Marikina, Quezon City, Makati, Pasay, Las Pinas, Taguig and the City of Manila. By end-2011, Globe expects to increase its 4G presence dramatically with continued expansion planned into 2012.
Ernest Cu, President and CEO of Globe Telecom said, “Globe is again pioneering innovation in the Philippines. With the uptake in broadband both on mobile and through other devices, customers want faster broadband in more places. Globe is continuously looking for ways to improve our network infrastructure to meet the demand for quality services. In 2009, we were the first carrier to launch 4G through our WiMax network. Today, we extend our leadership by taking 4G mobile. With our high speed broadband rollout, Globe will continue to lead in customer experience by giving our subscribers better, faster, and more reliable broadband connections on their phone, laptop, PC or tablet.”
