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Brand & Business: Shopee 9.9 Super Shopping Day off to a strong start, 1.8 million items sold in a single minute

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MANILA, PHILIPPINES — Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicked off 9.9 Super Shopping Day on a strong note. At its peak, Shopee saw 1.8 million items sold in a single minute across the region during the first two hours of the sale.

Key trends in the Philippines in the first 8 hours of 9.9 Super Shopping Day

  • Home & Living, Health & Personal Care, and Women’s Apparel were the most popular product categories among Filipino shoppers.
  • Shoppers are purchasing a wide range of items, from health essentials to gadgets. Face masks were the top-selling item during the first eight hours of 9.9, followed by mobile phones and footwear.
  • Filipinos are eagerly snapping up the best deals, with one user making over 120 orders within half a day.

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