FRANCE – Out of 160 entries for Creative Effectiveness, 1969 for PR, 3179 entries for Media and 5037 for outdoor, the Cannes Lions jury has come up with 27, 200, 294 and 469 finalists respectively.
Creative Effectiveness
ASIA PACIFIC PERFORMANCE
Australia and New Zealand represent the Asia Pacific as it takes 5 out of the 27 finalists for the Creative Effectiveness Lions.
Whybin\TBWA Group Sydney, Saatchi & Saatchi Sydney and Clemenger BBDO Melbourne nabbed one each. Same goes with Colenso BBDO Auckland and Clemenger BBDO Wellington.
Creative Effectiveness Shortlist
PR
ASIA PACIFIC PERFORMANCE
Australia leads the 42 finalists in the region with 13 finalists. Fuel Communications Sydney took 3 slots for its campaign ‘Cleverbuoy’ for Optus. Clemenger BBDO Sydney also nabbed 3 slots for Whiskas ‘Catstacam’ and ‘Pepper Hacker’ for Mars Food Australia.
Japan follows with 8 finalists with TBWA \Hakuhodo Tokyo taking 3 spots for Quiksilver ’True Wet Suits’ and Hakuhodo Tokyo also grabbing 3 places for Pola ’Call Her Name’.
China places third with 5 finalists while Lebanon and Singapore got 4 spots each. Malaysia and India are vying for PR Lions with 3 finalists each while Thailand took 1.
Media
ASIA PACIFIC PERFORMANCE
With 12 finalists, Australia is again leading the 52 finalists from the Asia Pacific region in the Media Lions shortlist with M&C Saatchi Sydney nabbing 2 more spots for Optus ‘Cleverbuoy’ and Leo Burnett Sydney also taking 2 places its campaign, ‘Shine’ for Canon.
China and India follow with 8 finalists each, Singapore with 4 while Hong Kong, New Zealand, Japan, South Korea and Thailand have 3 each. Indonesia and Philippines scored 2 slots each while Lebanon took 1 spot.
Outdoor
ASIA PACIFIC PERFORMANCE
Asia Pacific takes 112 out of the 469 finalists for Outdoor Lions. Thailand tops that region with 20 finalists with BBDO Proximity Thailand nabbing 5 spots.
Singapore is a close second with 17 finalists while China and Malaysia are tied with 16 finalists. India is not far behind with 15 finalists.
The winners for the abovementioned categories will be announced tomorrow, 7:00 PM (UTC+01).
