cannes lions
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adobo Exclusive
Does AI dream of glory on the Croisette?
A first-timer’s dispatch from Cannes Lions 2026, where the machine turned the prompt back on me, asking, with suspicious politeness,…
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adobo Exclusive
Ogilvy Manila’s Marion Manabat on finding her voice through the Cannes Lions Creative Academy
Marion Manabat arrived at the 2026 Cannes Lions International Festival of Creativity carrying more than a festival pass. As one…
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adobo Exclusive
Cannes Lions 2026 Innovation Jury President Kazuhiro Shimura on why innovation has outgrown advertising
Kazuhiro Shimura, Executive Creative Director of Dentsu has been selected as Jury President for the Innovation category at the 2026…
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adobo Exclusive
Craft, culture, patience, and more GIGIL: What Ronchris Cosme learned from Cannes Lions 2026
For five consecutive years, GIGIL has proudly received a nod for the Philippines at the Cannes Lions International Festival of…
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adobo Exclusive
Inside Cannes Young Lions with Propel Manila’s Sofia Jayme and Arvin Chingcuangco: How the Philippine delegates took on the world’s biggest creative stage
The Cannes Lions International Festival of Creativity may have already rolled up the carpet at the Croisette and wrapped up…
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Awards News
TBWA\SMP’s ‘Bottle it Back’ named among ACT’s top campaigns at 2026 Cannes Lions
TBWA\SMP’s “Bottle it Back” for Planet Water Foundation was voted one of the top three campaigns in the Environment category…
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adobo Exclusive
This Filipino copywriter made waves at Cannes without actually being there
Aside from the insights, strategies, and life lessons drawn from countless sessions led by the world’s top creative leaders, the…
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adobo Exclusive
What makes a Cannes Lions-winning Film? Nonthaporn Ketmanee says it starts with emotional truth
As technology continues to reshape storytelling, the Film category at the Cannes Lions International Festival of Creativity is undergoing its…
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adobo Exclusive
The business value of creativity: What the Cannes Lions Brand Marketing Academy taught Jean Thor Renzo Mutuc
It’s a belief he’d already begun to see play out before he ever set foot in the Academy. At BEVI,…
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Awards News
Cannes Lions Jury Insights: In the Creative B2B category clever, buzz-worthy ideas are never enough
At the Cannes Lions International Festival of Creativity, the Creative B2B Lions, introduced only in 2022, might just be one…
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adobo Exclusive
Creativity is leaving the campaign behind, says Droga5 Japan’s Masaya Asai
In the fast-moving corridors of the Cannes Lions International Festival of Creativity, adobo Magazine Editor-in-Chief Angel Guerrero briefly caught up with Masaya Asai. It…
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adobo Exclusive
Get inspired and be jealous: Watch every Cannes Lions 2026 Grand Prix-winning campaign
Every year, the Grand Prix winners at the Cannes Lions International Festival of Creativity set a new benchmark for the…
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adobo Exclusive
Singapore leads Asia’s Cannes Lions 2026 haul with 24 Lions, led by Ogilvy Singapore
Asia’s performance at the Cannes Lions International Festival of Creativity 2026 reflected a region finding success through different creative strengths…
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