MANILA, PHILIPPINES — The return of ADFEST 2023 has wrapped up its first of the three-day festival, bringing us closer to the Awards Presentation on March 24 and 25.
With the festival full steam ahead, ADFEST has also announced the second batch of entries that landed finalist spots for the Lotus Awards. This round of finalists have been selected from the Brand Experience, Effective, Film, Film Craft, PR, Print & Outdoor Craft, Mobile, and Digital Craft categories.
Check out the full list of finalists for these eight categories here:
BRAND EXPERIENCE LOTUS
Guerilla Marketing and Stunts
- “THE HIDDEN SPONSORSHIP TENT” for SANGSOM by SOUR BANGKOK, BANGKOK
- “MCDONALD’S CARABAO-THRU” for MCDONALD’S RIDE THRU by TBWA\SANTIAGO MANGADA PUNO, MANILA
- “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAIand MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI
Events
- “PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
Exhibitions and Installations
- “SOLAR BEEHIVE” for HANWHA by INNOCEAN, SEOUL
- “FUEL STATION” for NETFLIX by GIGIL, MANILA
In-Store Experience
- “SMART FILL” for UNILEVER by VMLY&R COMMERCE INDIA, MUMBAI
Launch/Re-Launch
- “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAIand MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI
Competitions and Promotions
- “THE HIDDEN SPONSORSHIP TENT” for SANGSOM by SOUR BANGKOK, BANGKOK
Sponsorships and Brand Partnerships
- “ADIDAS SUPERSTAR RAVI’S” for ADIDAS by HAVAS MIDDLE EAST, DUBAI
Use of Print and Conventional Outdoor
- “THE ELECTIONS EDITION” for ANNAHAR NEWSPAPER by IMPACT BBDO DUBAI, DUBAI
Use of Mobile and Devices
- “DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.” for DOT by SERVICEPLAN KOREA, SEOUL
- “JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
- “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Digital Installations
- “ABLE CUBES” for MAXIS by STAR REACHER ADVERTISING SDN BHD, KUALA LUMPUR
Use of Digital & Social Platforms
- “CITY HALL OF LOVE” for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
- “UNBRANDED MENU” for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
- “THE MOVIES THAT MADE (FROM) US” for FIVE STAR by BBDO BANGKOK , BANGKOK
Touchpoint Technology & Tech-led Brand Experience
- “PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
- “HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
Branded Games
- “QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL PENGTAI BEIJING, BEIJING
- “AMAZING THAILAND. CULTURE TO COMMERCE” for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK
Integrated Brand Experience Campaign
- “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI and MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI
- “BUNDY MIXER” for BUNDABERG RUM by LEO BURNETT AUSTRALIA, SYDNEY
DIGITAL CRAFT LOTUS
Video and Moving Image
- “THE BROKEN HOME” for SAMMAKORN by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK
Music and Sound Design
- “SND : CRAFTED UI SOUND ASSETS FOR UX DEVELOPERS” for SND : CRAFTED UI SOUND ASSETS FOR UX DEVELOPERS by DENTSU INC., TOKYO
- “VOICE WATCH” for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO
Overall Aesthetic Design
- “LOG FLOWER” for GG BETA by TOKYU AGENCY INC., TOKYO
- “DONATION WALLPAPER” for MCDONALD’S by LEO BURNETT TAIWAN, TAIPEI
Native and Built-In Feature Integration
- “LOG FLOWER” for GG BETA by TOKYU AGENCY INC., TOKYO
Innovative Use of Technology
- “ANTI-HATE KEYBOARD” for ESPORTS NEWS CHANNEL by INNOCEAN INDONESIA, JAKARTA
- “ALL PLAYERS TOOL LAB.” for WITH ALS by DENTSU INC., TOKYO
- “LOG FLOWER” for GG BETA by TOKYU AGENCY INC, TOKYO
- “DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.” for DOT by SERVICEPLAN KOREA, SEOUL
Use of Data
- “VOICE WATCH” for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO
- “THE BROKEN HOME” for SAMMAKORN by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK
- “SUNTORY TENNENSUI ENDLESS DAWN” for SUNTORY TENNENSUI by DENTSU CREATIVE X INC., TOKYO
EFFECTIVE LOTUS
Campaign Success
- “LEAVE WITH PRIDE” for ISEE by MULLENLOWE SINGAPORE, SINGAPORE
- “SEE EQUAL #SHARETHELOAD” for ARIEL by BBDO INDIA, MUMBAI
- “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Small Budget
- “LEAVE WITH PRIDE” for ISEE by MULLENLOWE SINGAPORE, SINGAPORE
Long-Term Creativity
- “SEE EQUAL #SHARETHELOAD” for ARIEL by BBDO INDIA, MUMBAI
FILM CRAFT LOTUS
Directing
- THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
- THE VISITOR for TOYOTA HILUX by FINCH, SYDNEY
- KAGUYA BY GUCCI for THE BAMBOO HANDLE BAGS by DENTSU INC., TOKYO
- BISKUAT DREAM for BISKUAT by RESERVE TANK SDN. BHD, KUALA LUMPUR
- WELCOME TO NIKE JUKU for NIKE JAPAN by AOI PRO., TOKYO
- THE EYES for VOIZ WAFFLE CHOCO CRISPY by OGILVY GROUP THAILAND, BANGKOK
- LEFT AND RIGHT for VOIZ WAFER SALTED CARAMEL by OGILVY GROUP THAILAND, BANGKOK
- THE BATTLE for VOIZ WAFFLE CRISP by OGILVY GROUP THAILAND, BANGKOK
- NO OLED. NO GAME. (SHOOTING GAME) for LG DISPLAY OLED by HS AD, SEOUL
- WRONG RIDE for TELEVISION NEW ZEALAND [TVNZ] by SWEETSHOP, AUCKLAND
- LOVE YOUR GUT for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK
Editing
- VODAFONE – THE SMART NETWORK for VODAFONE by HECKLER, SYDNEY
- META MALLAKHAMB – REINVIGORATING AN INDIGENOUS INDIAN SPORT for META by KLTURE STUDIOS, MUMBAI
- ONE FOR OUR PLANET for PERNOD RICARD INDIA by FINGERPRINT FILMS, MUMBAI
Cinematography
- FEEL NEW for DESTINATION NSW by FINCH, SYDNEY
- HINDUSTAN TIMES – MOTHERHOOD for HINDUSTAN TIMES by GOOD MORNING FILMS, MUMBAI
- PARACHUTE KALPAVRIKSHA – THE FARMER for PARACHUTE by GOOD MORNING FILMS, MUMBAI
Special Effects: In-Camera
- THE NEDS LEVEL for ENTAIN GROUP (NEDS) by FINCH, SYDNEY
Special Effects: Digital Visual Effects
- HYUNDAI HAVE YOU TRIED IT for HYUNDAI by FIN DESIGN + EFFECTS, SYDNEY
- WINNER TAKES ALL for TENCENT GAMES by THE MILL, SHANGHAI
- JAMES SQUIRE – ORDINARY BE DAMNED for JAMES SQUIRE by ALT.VFX, BRISBANE
- FIVE STAR : QUALITY TIME,AGAIN for FIVE STAR CHICKEN by RABBIT’S TALE, BANGKOK
- SUNTORY TENNENSUI ENDLESS DAWN for SUNTORY TENNENSUI by DENTSU CREATIVE X INC., TOKYO
Animation (In-Camera or Digital)
- G’DAY for TOURISM AUSTRALIA by FINCH, SYDNEY
Casting
- THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
- THINK POSITIVE – BOMB for SNACK JACK by ADAPTER DIGITAL AGENCY, BANGKOK
- FIVE STAR : QUALITY TIME,AGAIN for FIVE STAR CHICKEN by RABBIT’S TALE, BANGKOK
Use of Talent/Celebrity
- INDIAN STRETCHABLE TIME – AIRPORT for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
- INDIAN STRETCHABLE TIME – CLINIC for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
- INDIAN STRETCHABLE TIME – RESTAURANT for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
Script
- THE TRUTH for CAR HERO by AUDACITY, BANGKOK
- THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
- IN LOVE WE TRUST 2 for SINYI REALTY by DENTSU CREATIVE TAIWAN, TAIPEI
- HAJIME,KEN,AND SETSU for HAJIME KENSETSU (CONSTRUCTION) by DENTSU EAST JAPAN INC., TOKYO
Original Music Score
- THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
- BISKUAT DREAM for BISKUAT by RESERVE TANK SDN. BHD, KUALA LUMPUR
- DUEL for NRMA by RUMBLE STUDIOS, SYDNEY
- JSW STEEL ALL AROUND US for JSW STEEL by STUDIO EEKSAURUS PRODUCTIONS PVT. LTD, MUMBAI
- TSUTSU URAURA for ROCKY-E:SMART by BLACK CAT WHITE CAT MUSIC, TOKYO
- COOPERS ROLL ON for COOPERS BEER by SMITH & WESTERN SOUND, SYDNEY
Use of Music Track
- BUDWEISER – TOMORROW IS YOURS TO TAKE for BUDWEISER by SQUEAK E. CLEAN STUDIOS, SYDNEY
Sound Design
- DUEL for NRMA by RUMBLE STUDIOS, SYDNEY
Breakthrough in Production
- DRIFT MEETS DRONE for TOYOTA MOTOR CORPORATION by SIX INC., TOKYO
- VOCUMENT#1 “WHERE FILM DIRECTOR JOE ODAGIRI STANDS.” for METAVERSE PRODUCTION PROJECT by TOHOKUSHINSHA FILM CORPORATION, TOKYO
FILM LOTUS
Food and Beverages
- LOVE YOUR GUT for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK
- THE EYES for VOIZ WAFFLE CHOCO CRISPY by OGILVY GROUP THAILAND, BANGKOK
- LEFT AND RIGHT for VOIZ WAFER SALTED CARAMEL by OGILVY GROUP THAILAND, BANGKOK
- THE BATTLE for VOIZ WAFFLE CRISP by OGILVY GROUP THAILAND, BANGKOK
- CONTACT LENS for VOIZ CREAMY BUTTER by OGILVY GROUP THAILAND, BANGKOK
Retail
- INDIAN STRETCHABLE TIME – AIRPORT for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
- INDIAN STRETCHABLE TIME – CLINIC for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
Media and Entertainment
- WRONG RIDE for TVNZ by DENTSU CREATIVE, SYDNEY
- THE HIT for TVNZ by DENTSU CREATIVE, SYDNEY
Finance and Real Estate
- THIS AD CAN SAVE YOUR EARS for ROOJAI by BBDO BANGKOK LIMITED, BANGKOK
Corporate Image & Corporate Social Responsibility
- HUMAN for SCG GREEN CHOICE by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK
Online Film: Food & Beverages
- TABLE for LIQUOR-FILLED CHOCOLATES FOR ADULTS. By TOKYU AGENCY INC, TOKYO
- BELL for LIQUOR-FILLED CHOCOLATES FOR ADULTS. By TOKYU AGENCY INC, TOKYO
- NEIGHBOR for LIQUOR-FILLED CHOCOLATES FOR ADULTS. By TOKYU AGENCY INC, TOKYO
- DOG for LIQUOR-FILLED CHOCOLATES FOR ADULTS. By TOKYU AGENCY INC, TOKYO
- THE EYES for VOIZ WAFFLE CHOCO CRISPY by OGILVY GROUP THAILAND, BANGKOK
- LEFT AND RIGHT for VOIZ WAFER SALTED CARAMEL by OGILVY GROUP THAILAND, BANGKOK
- THE BATTLE for VOIZ WAFFLE CRISP by OGILVY GROUP THAILAND, BANGKOK
- CONTACT LENS for VOIZ CREAMY BUTTER by OGILVY GROUP THAILAND, BANGKOK
- LOVE YOUR GUT for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK
- PILLOW BOMB for WINCAFE by DENTSU CREATIVE TAIWAN, TAIPEI
Online Film: Beauty, Health, and Personal Care
- ARE YOU THE INSOMNIA? for G’NITE by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK
- THIS COMMERCIAL DOESN’T UNDERSTAND YOU AT ALL for CLEAN & CLEAR by BBDO BANGKOK LIMITED, BANGKOK
Online Film: Automotive
- THE TRUTH for CAR HERO by AUDACITY CO.,LTD., SAMUT PRAKARN
- BMW: NOTHING BUT SHEER JOY for BMW by TBWA\CHINA, SHANGHAI
Online Film: Electronics, Household Products, Home Appliances & Furnishings
- THE COMEBACK – SHOT ON IPHONE for APPLE by MEDIA ARTS LAB, SHANGHAI
Online Film: Retail
- INDIAN STRETCHABLE TIME – AIRPORT for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
- INDIAN STRETCHABLE TIME – CLINIC for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
- GIRLS IN WHITE for CENTRAL DEPARTMENT STORE by WOLF BKK, BANGKOK
- CAMPING for SIAM DISCOVERY by SIAM PIWAT COMPANY LIMITED, BANGKOK
- THE MOVIES THAT MADE (FROM) US for FIVE STAR by BBDO BANGKOK LIMITED, BANGKOK
Online Film: Media and Entertainment
- THE HIT for TVNZ by DENTSU CREATIVE, SYDNEY
- WRONG RIDE for TVNZ by DENTSU CREATIVE, SYDNEY
Online Film: Finance and Real Estate
- THIS AD CAN SAVE YOUR EARS for ROOJAI by BBDO BANGKOK LIMITED, BANGKOK
- IN LOVE WE TRUST 2 for SINYI REALTY by DENTSU CREATIVE TAIWAN, TAIPEI
Viral Film
- THE COMEBACK – SHOT ON IPHONE for APPLE by MEDIA ARTS LAB, SHANGHAI
- THE INNOCENT EYES for VOIZ by OGILVY GROUP THAILAND, BANGKOK
MOBILE LOTUS
Use of Mobile
- “QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL PENGTAI BEIJING, BEIJING
- “PAVE IT FORWARD” for INFINITI by BEACON COMMUNICATIONS K.K., TOKYO
- “JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
- “DONATION WALLPAPER” for MCDONALD’S by LEO BURNETT TAIWAN, TAIPEI
User Experience for Mobile
- “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
- “LAY’S FORTUNE TELLING CHIPS” for LAY’S TAIWAN by LEO BURNETT TAIWAN, TAIPEI
Mobile Games
- “QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL PENGTAI BEIJING, BEIJING
- PUYORINGO -GAME OF APPLE TETRIS for AOMORI APPLE by DENTSU EAST JAPAN, TOKYO
Mobile Technology: Location
- “PAVE IT FORWARD” for INFINITI by BEACON COMMUNICATIONS K.K., TOKYO
Mobile Technology: New Realities
- “JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
Mobile Technology: Innovative Use of Technology
- “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Resilience Through Creativty
- “TOY8 SCREENING” for TOY8 by MCCANN TOKYO, TOKYO
PR LOTUS
Corporate Image & Corporate Social Responsibility
- “HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
- “GREETING MILK” for MAEIL DAIRIES by INNORED, SEOUL
- “RESILIENCE ROAD” for SUNCORP by LEO BURNETT AUSTRALIA, SYDNEY
- “STREETCODE” for HP by EDELMAN, SYDNEY
Public Services & Cause Appeals
- “CLASSIFY CONSENT” for CONSENT LABS by TBWA\SYDNEY, SYDNEY
- “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Crisis Management
- “SOLAR BEEHIVE” for HANWHA by INNOCEAN, SEOUL
Use of Guerrilla Marketing & Stunts
- “THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
- “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI and MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI
Use of Events
- “PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
- “SANGSOM BAR” for SANGSOM by SOUR BANGKOK, BANGKOK
Sponsorship & Partnership
- “BUNDY MIXER” for BUNDABERG RUM by LEO BURNETT AUSTRALIA, SYDNEY
Launch/Re-launch
- “THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
- “ADIDAS SUPERSTAR RAVI’S” for ADIDAS by HAVAS MIDDLE EAST, DUBAI
Use of Social
- “THE UNOFFICIAL LAUNCH” for ADIDAS JAPAN K.K. by TBWA\HAKUHODO INC., TOKYO
Use of Technology
- “HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
- “THE AUDIO AD YOU CAN SEE” for AUSTRALIAN NAVY by SQUEAK E. CLEAN STUDIOS, SYDNEY
Integrated PR Campaign
- “R PLATES” for R PLATES by TBWA\SYDNEY, SYDNEY
PRINT & OUTDOOR CRAFT LOTUS
Illustration
- “A SILENT FROWN” for CHARLIE CHAPLIN FOUNDATION by DDB MUDRA GROUP, MUMBAI
- “BEAUTIFUL MUTATIONS” for D&AD 2021 EXHIBITION IN JAPAN by DENTSU INC., TOKYO
Art Direction
- THE STEEL OF OMAN for JINDAL STEEL by WIEDEN + KENNEDY, DELHI
Production Design
- “”60,000 BUBBLES WORTH OF ECOLOGICAL IMPACT”, BUBBLE WRAP ART IN SHIBUYA” for TOYOTA by TOYOTA CONIQ PRO, INC., TOKYO
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