MANILA, PHILIPPINES – Leo Manila emerged as the big winner at the 2025 Asia-Pacific Tambuli Awards held on June 3 at the Grand Hyatt Manila in Taguig City. The agency was named Agency of the Year, capping off a stellar night with a haul of major awards: one Bronze, two Silvers, one Gold, and the prestigious Grand Prix.
Taking home six Asia-Pacific Tambuli Awards, Leo Manila’s work for McDonald’s Philippines have been widely recognized throughout the night. Their award-winning campaign, “ReClassified,” transformed old materials from decommissioned furniture in McDonalds’s branches, into new school furniture that can be donated to public schools nationwide.
The campaign won two Silver Asia-Pacific Tambulis on the Champions for Humanity: Education and Lifelong Learning – Integrated Media and the Builders of Society: Advocacy – Integrated Media categories. It won Gold on the Masters of Everyday Purpose: Human Centric Solutions – Integrated Media category and the coveted Grand Prix on the Leaders for Corporate Purpose: Care for the Environment category.
It was a standout night for McDonald’s, which took home both Advertiser of the Year and Tambuli Company of the Year. GCash, under the leadership of Chief Marketing Officer Neil Trinidad, earned Marketing Team of the Year honors at the 2025 Asia-Pacific Tambuli Awards. In addition, Adi Timbol-Hernandez, Assistant Vice President for Corporate Relations and Impact at McDonald’s Philippines, was recognized as Corporate Communications Officer of the Year.
Filipina creative powerhouse Merlee Jayme received the inaugural Agency Leader of the Year award — a fitting tribute to her decades of brilliance and influence in the industry.
Mary Catherine Elizabeth Santamaria, Chief Customer and Marketing Officer at Bank of the Philippine Islands, was named Chief Marketing Officer of the Year for her transformative, customer-first leadership in the financial sector. Meanwhile, Agnes Isabelle Adviento, AVP and Senior Brand Manager for Nescafé & Starbucks at Nestlé Philippines, was recognized as Young Marketing Leader of the Year, applauded for her strategic brand leadership and dynamic approach to innovation.
2025 Asia-Pacific Tambuli Awards winners
Bronze
Leaders for Sustainability and Corporate Purpose: Care for the Environment
Ayala Land Step by Sustainable Step
Company: Ayala Land, Inc.
Agency: Truelogic, Inc.
Leaders for Sustainability and Corporate Purpose: Care for the Environment
Cebu A-Park: A Conservation Project for the Buhisan Watershed
Company: Visayan Electric Co., Inc.
Champions for Humanity: Building Character – Integrated Media
MILO: Bring Out The Champion in Every Filipino
Company: Nestlé Philippines, Inc.
Agency: Ogilvy Manila
Champions for Humanity: Education and Lifelong Learning – Integrated Media
Easy To Be The Best Me
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno Advertising, Inc.
Champions for Humanity: Health and Wellness – Integrated Media
Ensure Gold – “Hiling”
Company: Abbott Laboratories, Inc.
Agency: Seven A.D.
Builders of Society: Advocacy – Integrated Media
BPI Foundation in 2024: Deepening Impact, Uplifting Filipino Futures
Company: BPI Foundation
Builders of Society: Family Centered Brand – Integrated Media
Ensure Gold – “Hiling”
Company: Abbott Laboratories, Inc.
Agency: Seven A.D.
Builders of Society: Youth Brand – Integrated Media
MILO: Bring Out The Champion in Every Filipino
Company: Nestlé Philippines, Inc.
Agency: Ogilvy Manila
Builders of Society: Advocacy – Branded Experiences/Activations
Hope For The Breast
Company: AIA Philippines
Builders of Society
Advocacy – Integrated Media
Oplan Balik-Ngiti
Company: Haleon Philippines, Inc.
Agency: Leo Manila
Builders of Society
Tambuli Origins – Integrated Media
Lady’s Choice: Perfectly Imperfect Christmases
Company: Unilever Philippines, Inc.
Agency: Ogilvy Manila
Builders of Society: Youth Brand – Integrated Media
Knorr If You Know You Knorr
Company: Unilever Philippines, Inc.
Agency: OLIVER Philippines / U-Studio Manila
Builders of Society: Advocacy – Integrated Media
SWITCH TO SIGN
Company: PT Telekomunikasi Selular
Agency: Hakuhodo International Indonesia
Builders of Society: Tambuli Origins – Integrated Media
Supercrazy-Superstitious
Company: PT Welovesupermom Marketing Indonesia
Agency: Hakuhodo International Indonesia
Builders of Society: Tambuli Origins – Integrated Media Igniting Taste and Tourism: Mang Inasal’s “Love the Flavors” Campaign Showcases Filipino Flavors to the World
Company: Mang Inasal Philippines, Inc.
Builders of Society: Advocacy – Digital and Social Media
MAGGI SARAP SUSTANSYA
Company: Nestlé Philippines, Inc.
Agency: McCann Worldgroup Philippines
Masters of Everyday Purpose: Human Centric Solutions – Integrated Media
GLOAN SAKTO
Company: Gcash | Fuse Financing
Agency: PUBLICIS JIMENEZBASIC, INC.
Masters of Everyday Purpose: Enhancing Everyday Moments – Integrated Media
MILO: Bring Out The Champion in Every Filipino
Company: Nestlé Philippines, Inc.
Agency: Ogilvy Manila
Masters of Everyday Purpose: Enhancing Everyday Moments – OOH
KitKat Break Bar
Company: Nestlé Philippines, Inc.
Agency: VML Manila
Silver
Leaders for Sustainability and Corporate Purpose: Care for the Environment
Keeping Plenty of Sardines in the Sea – The Century Pacific Food, Inc. “Sustenido Bulan” Initiative
Company: Century Pacific Food, Inc.
Agency: COMCO Mundo League of Enterprises
Leaders for Sustainability and Corporate Purpose: Inclusive Growth
Purpose-Driven Innovation: Shaping the Next Generation of Economic Estates in the Philippines
Company: Aboitiz InfraCapital Economic Estates
Leaders for Sustainability and Corporate Purpose: Inclusive Growth
SM Cares’ A Mall for All
Company: SM Supermalls
Leaders for Sustainability and Corporate Purpose: Care for the Environment
Greener Every Step: SM Supermalls’ Sustainability Breakthroughs
Company: SM Supermalls
Agency: Havas Ortega
Champions for Humanity: Education and Lifelong Learning – Integrated Media
ReClassified
Company: McDonald’s Philippines
Agency: Leo Manila
Champions for Humanity: Building Character – Integrated Media
Bonakid Pre-school 3+’s “Batang May Laban” Mujigae
Company: Nestlé Philippines, Inc.
Builders of Society: Advocacy – Integrated Media
ReClassified
Company: McDonald’s Philippines
Agency: Leo Manila
Builders of Society: Advocacy – Branded Experiences/Activations
ENTOUCHABLE MUSEUM
Company: Hachioji Visually Impaired Welfare Association
Agency: Dentsu Digital, Inc. (Japan)
Builders of Society: Tambuli Origins – Branded Experiences/Activations
KitKat Break Bar
Company: Nestlé Philippines, Inc.
Agency: VML Manila
Builders of Society: Tambuli Origins – Video Screen
Supercrazy
Company: PT Welovesupermom Marketing Indonesia
Agency: Hakuhodo International Indonesia
Builders of Society: Arts, Culture, and Heritage- Integrated Media
Spotify KALYE
Company: Spotify
Agency: SVEN
Builders of Society: Youth Brand – Integrated Media
Greenwich Sarap To Feel G
Company: FRESH AND FAMOUS, INC. – Greenwich
Agency: PUBLICIS JIMENEZBASIC, INC.
Builders of Society: Youth Brand – Integrated Media
Coke Studio Season 8: Fan Jam
Company: Coca-Cola Philippines
Agency: WPP Open X Led by Ogilvy Manila/Bates CHI & Partners
Gold
Leaders for Corporate Purpose: Inclusive Growth
Keeping Plenty of Sardines in the Sea – The Century Pacific Food, Inc. “Sustenido Bulan” Initiative
Company: Century Pacific Food, Inc.
Agency: COMCO Mundo League of Enterprises
Leaders for Corporate Purpose: Care for the Environment
Colgate Reimagining Sustainability for a Future Filipinos Can Smile About
Company: Colgate-Palmolive Philippines, Inc.
Champions For Humanity: Health and Wellness – Branded Experiences/Activations
Car Free Sundays at Ayala Avenue
Company: Ayala Land, Inc.
Builders of Society: Tambuli Origins – OOH
KitKat Break Bar
Company: Nestlé Philippines, Inc.
Agency: VML Manila
Builders of Society: Tambuli Origins – Branded Experiences/Activations
Play Hard, Live Delicious | bibigo x Squid Game Season 2 Campaign
Company: CJ CheilJedang
Agency: Monks (South Korea)
Masters of Everyday Purpose: Human Centric Solutions – Integrated Media
ReClassified
Company: McDonald’s Philippines
Agency: Leo Manila
Masters of Everyday Purpose: Enhancing Everyday Moments – Integrated Media
Grab ‘Voice of Partners’
Company: Grab Philippines
Agency: GIGIL
Grand Prix
Leaders for Corporate Purpose: Public-Private Partnership
More Than Meals: How Jollibee Group Foundation Is Reimagining School Feeding Through Public-Private Partnerships
Company: Jollibee Group
Leaders for Corporate Purpose: Care for the Environment
ReClassified
Company: McDonald’s Philippines
Agency: Leo Manila
Builders of Society: Family Centered Brand – Integrated Media
THE MOST IMPORTANT UNIMPORTANT CALL
Company: PT Telekomunikasi Selular
Agency: Hakuhodo International Indonesia
adobo Magazine is an official media partner of the 2025 Asia-Pacific Tambuli Awards.
